This is an opportunity to have a professional social media presence online. We offer a social media Start Up Package, Social Media Training, and our full service Social Media Management Program.

Please complete the short form below and we will send to you information on our high quality service, including reasonable pricing plans and customized solutions.

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Winery Advisor can help insure the quality of your online presence

to be effective in developing more sales for your business.

Many in the wine industry are optimistic for an improved business climate in 2013 as the economy recovers, more jobs are created and the consumer is once again confident and ready to experience the simple pleasures of a good bottle of wine.

Our Report Card style review will help you discern your best opportunities for growth within the constraints of your budget and your time.

There is recent good news that the wine business is improving as the economy recovers and the consumer is once again ready to experience the simple pleasures of a good bottle of wine.

Click for Free Online & Social Media Analysis

This free report analyzes your online presence and social media programs and shows where you will get the most for your money, and what to do next.

Social media and a broad online presence is critical for successful brand recognition, customer engagement and direct to consumer sales growth.

Click on the blue link or report card image above and complete the simple form and we will email you the report with specific recommendations and analysis. Questions?  Give us a call at 805.543.1363.

Wine has been an enigma to many people– a misunderstood beverage with lots of mystery. Yet, for years we are told that everybody has different tastes in wine and some wines will appeal to different people, and we should enjoy what we like! So individual opinions from “experts” really shouldn’t sway us on what wine we should like. But they do!

I was speaking with a couple of local winemakers the other night about gold medals and 90+ point scores for their wines.  They both indicated that they submit their wines to a number of competitions and will regularly provide wines to influential wine writers.  High scores and gold medals clearly help sell their wines. (A top score can liquidate a vintners inventory within a few days.)

Other winery owners I have spoken to feel that the days of gold medals making a substantial impact of wine sales has passed. Are there too many wine competitions and therefore too many medals? Is it overload to keep up with the latest scores? Or are we now more attuned and confident in our own ability to discover wines we like and to heck with what Mr. snooty, cork dork thinks?

Let’s go out to the wine country this week and do some research.

Cheers!

In California the harvest is running 2 or 3 weeks behind the usual timetable. Different grapes mature and ripen at different times, which generally help a winery’s schedule to stagger their production. Chardonnay and Merlot will generally be picked in mid to late August. Late ripening grapes like Cabernet Sauvignon, and Nebbiolo are harvested in Late September and frequently into October, and maybe in November this year!

The weather of 2011 has changed all that. Exceptional vintages frequently come from unusual growing seasons – and that is the hope for 2011.

A cool spring, with some devastating frosts, pushed back berry development. This was a concern to growers who are usually paid by the ton. (An average yield of a coastal vineyard is 3 to 4 tons per acre.) Summer arrived with clouds, rain and very mild temperatures. To develop enough sugar to make decent wine, grapes need temperatures well above 70 degrees. The cooler the daytime temperatures, the longer the ripening process.

With cool weather and the springtime frosts, most vineyard owners look to be harvesting well into October and some into November. Long “hang time” can add greater complexity to the fruit and can result in some remarkable wines. However, while grapes lingering on the vines later into the summer they are susceptible to all sorts of calamities. Early winter storms can wreck havoc on a grapes internal chemistry and wind can decimate leaf canopies and grape clusters.

2011 will be a light year in terms of how much fruit will find its way to the winery. Most vineyards in the state are estimating their grape yields to be well below last year’s levels. Locally along the central coast many growers anticipate a drop of 25-35% in the amount of grapes harvested from 2010.

For the wine industry this might not be completely unwelcome. There is still a lot of inventory yet to be sold. The 2011 vintage will be light in terms of volume, but if we are lucky, may be a good year in quality– and perhaps produce some very distinguished and celebrated wines. Cheers!

Wine Marketing & Sales Success

“Direct Marketing & Sales Training for British Columbia Wineries”

Designed specifically for wineries in British Columbia

Wine Marketing & Sales Success is a package of tools, training and marketing resources that help British Columbia wineries attract more wine consumers to their wine, winery, tasting room and events. Wineries increase sales, and grow business with proven promotions and sales strategies along with social media and wine club development.

Developed by WineryAdvisor.com, a leading marketing company that generates increased traffic and sales for wine country businesses.  The 30-day Wine Marketing & Sales Success program provides a customized package designed to increase wine sales – without interrupting or inconveniencing your management team.

The program includes four personal coaching sessions, a written package of guides, templates and training, personal instruction, and an extensive collection of resources to enhance your winery brand. You keep the package and use now, or at a later date.

Three components of the program:

Direct To Consumer Sales Strategies – How to Increase Sales

Tasting Room Sales Training

Winery Events

Social Media & Online Promotion

We will make your social media pay off with strategies to create compelling social media sites and instruction on how to use them.

Social Media

Internet Presence

3. Wine Club Success

Start & Build  Your Wine Club

For more details regarding the marketing program and sales training contact Barrie Cleveland at (805) 543-1363 or email, bcleveland@wineryadvisor.com

Social Media Development – Building (or updating) great pages
Social Media Management – Posting engaging content
Facebook/Social Media Training specific to your business

We Create, Manage or Update your Social Media Resources

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Facebook & Twitter accounts
Winery Blogs
YouTube Channels
Pinterest, Instagram & Foursquare

Clients  can choose to use our social media content management service for a period of time or manage the content themselves. We have the expertise to create custom Facebook pages with winery specific tabs that integrate your social media and your website.

Options For This Service

1. Consulting to show you how to create and build your platforms and effectively administer
2. We can create the accounts, populate with content and provide training and best practices information and direction
3. Winery Advisor can create, populate with content and administer actual content updates. We manage the whole process so you can concentrate on your business.

Online marketing is low cost and effective.  We keep our service level high, and our overhead low. Please give us a call or click on the link below to learn how we can help your business.

Phone:  805.543.1363    Email: BCleveland@WineryAdvisor.com

We can custom design a series of videos outlining your winery, tasting room, vineyard, winemaker or club events to promote your brand. We will develope a custom online channel that you can add to, and effectively ditribute on the Internet, your Facebook page, Youtube as well as in your newsletters, website and blog.

To keep costs low we can use a combination of your still photos, audio interviews, stock footage, and on location video  to build an effective video library to promote your brand.

Contact us at info@wineryadvisor.com for more information.

Click for overview of the British Columbia Wine Industry Sales & Marketing Program.

Thank you for completing the Winery Survey Form. This will help us customize a Wine Marketing and Direct to Consumer Sales program specifically  for your winery. We will be getting in contact with you shortly and schedule activities.  We will work around your schedule and provide you with help and resources to improve your wine sales and marketing programs.  There are three components of the program:

One:  Direct To Consumer Sales Strategies

• Tasting Room Sales Webinar
• Follow-up personal sales coaching
• Event review and recommendations
• Written Direct to Consumer Information Package

Two:  Social Media & Online Promotion

• Social Media “how to” and best practices for wineries
• Facebook, Twitter, blogs & website integration
• Online winery reviews, directory listings & opportunities

Three: Wine Club Development

• Considerations
• Options
• Resources
  

The 30 day program includes three complete packages of written information and four live coaching sessions.  We look forward to working with you and help grow your business. If you have any questions please contact us at info@wineryadvisor.com or call us at 805.543.1363