Winery Advisor

Tasting Room Sales Training

bcleveland — Thu, 27 May 2010 23:05:34 +0000

Tasting Room Sales Class Training

Convert your tasting room staff to a hospitality and wine-sales focused team. Our 5 step Winery Advisor training program helps new and seasoned tasting room professionals learn to provide a full range of hospitality services that include brand, bottle, case and club sales.

Re-energize your team with our customized in-house training. We create the workshop around your staff and winery culture. The right balance of sales and service is stressed and specific sales techniques are presented.

Each staff member receives a package of ideas, tactics and support to become a valuable member of the winery team.

The workshop is interactive, fun and will prepare your team to represent your brand, and sell more wine and wine club memberships.

Media Kits & Sales Materials

bcleveland — Wed, 19 May 2010 12:26:00 +0000

Upgrade your tasting menu, tasting notes, order forms and wine club brochure. Winery Advisor will add some professional polish to your media kits and tasting room materials, incorporating your wine club and promoting multiple bottle and case sales. We create professional looking, branded materials that will showcase your brand and company personality. We are fast and affordable.

Wine Club Brochures

Tasting Notes

Tasting Menu Templates

Media Kits

Order Forms

Text Message Marketing

bcleveland — Sun, 02 May 2010 16:36:39 +0000

Text message marketing is the fast, easy way to communicate to your customers about specials, events, discounts and anything else to promote your company. Like email, you send out information- but it communicates via a text message on a cell phone. Its immediate and effective. Remember when first getting an email was exciting?

The millennial generation uses and prefers

text messaging over email for their communication.

Innovative wineries are beginning to see the value of how a text message can quickly fill their tasting room or sell out a wine through their online store. There are text messaging plans for all size budgets.

Want to learn more about this new innovation that works so well for the wine industry? Email us at: info@wineryadvisor.com

Social Media Best Practices

bcleveland — Tue, 22 Dec 2009 22:18:38 +0000

Here are some instructions to help your wine country business succeed in the world of social media. We have included a overview of how to use Facebook for business and Twitter along with some direction on how to write credible and interesting content.

Add your name and email and we will get information to you.

Wine Trail Maps

bcleveland — Wed, 04 Nov 2009 19:07:59 +0000

Online Wine Trail Maps help consumers find your winery or wine hospitality business. Our wine trail maps can be viewed and printed by online visitors who are looking for conveniently packaged wine tours. Being part of these maps will bring customers to your business and build more profits.

We create these custom wine trail maps and post them on our flagship website as well as sharing them with other websites, businesses, tourism associations, chambers, newsletters and wine for use within online wine articles.

To have your business included contact us and we can show you how it works. For a winery the best value is being part of our CWA upgrade package that includes many additional benefits. Restaurants and Hotels can also be included along with tour companies, and gift and wine shops. Rates are very reasonable and cost effective.

Here are some examples of current Wine Trail Maps.

Big Cabs and Zins Paso Rhone Tour Santa Maria Valley
West Side Winery Map Avila Beach Wine Trail Los Olivos Tasting

Presentation: Online Marketing To Today’s Consumers

admin — Sat, 31 Oct 2009 20:27:21 +0000

This is an excerpt from a recent presentation that we have made to various wine related industry organizations. Today’s fastest growing consumer group is independent, plugged in, online, and doesn’t follow Robert Parker. Find out who they follow and how they make their purchasing decisions.

Complete the form below and we will send you the presentation.

Facebook

admin — Fri, 30 Oct 2009 23:31:30 +0000

Facebook is a social media website that has over 400 million users, many updating their Facebook Profile more than once a day. Facebook “Fan” pages are designed for business to engage and communicate to their customers. We have the Programming experience to make custom tabs that integrates your social media.

Create Custom Tabs For Your Business

For the wine industry this is a communication platform to create a community around your brand. You can announce your events, medals, winery and vineyard activities and special promotions. Add photos, videos, label images and link to reviews, articles and other websites. Over 500 wineries currently have Fan Pages.

We offer the expertise to create a Fan page for your winery or business and provide marketing ideas, best practices information and content. We can quickly train staff and get you started.

For our reasonable pricing programs and more information contact us at 805.543.1363 or by email: Barrie Cleveland at BCleveland@CaWineryAdvisor.com

Free Resources

admin — Fri, 30 Oct 2009 23:21:25 +0000

JUST CLICK ON THE LINKS BELOW FOR YOUR FREE REPORTS

Here are some of the resources we have available. We have additional reports about tasting rooms, industry trends, wine sales data and other useful information we can offer you.

The surveys were conducted from the California Winery Advisor.com website. They are brief one question surveys and not scientific. Click on the links below to view the reports. (The Silicon Bank State of the Wine Industry Report is a pdf file and 25 pages in length.)

Social Media Best Practices

Tasting Room Fee and Event Survey

Wine Club Survey Results

State of the Wine Industry 2010-2011

Test

admin — Tue, 27 Oct 2009 05:19:41 +0000

Test

Twitter

admin — Mon, 26 Oct 2009 20:00:43 +0000

Winery Advisor uses multiple Twitter accounts to promote wine country brands to thousands of our Twitter followers. Twitter’s viral nature can spread messages quickly to wine country fans.

Here are three options to help your business.

1. We can set up and create your own Twitter account and provide tools and best practices to get you up and “tweeting” quickly.

2. We can set up and create your account, then manage your messages and post your tweets.

3. We can use our large Twitter network to spread messages about your brand.

Winery Advisor Wine Blogs

admin — Mon, 26 Oct 2009 18:16:45 +0000

Blogs have become a important way for wine related businesses to promote their products and services. Winery Advisor blogs have excellent rankings with the result being more views and click throughs for our customers.

Winery Advisor Proprietary Blogs

WineryTours
WineClubs
WineCountry
WineandFood
WineryAdvisor.Twitter
WineCountryNews.Twitter

Winery Advisor Regional Proprietary Blogs

NapaValleyWineTasting
NorthCoastWines
CentralCoastWines
PasoRoblesWine
SantaBarbarawineries
SonomaWine
TemeculaWineries

If you would like to learn more about our blogging programs or our custom blog development please contact us.

Phone: 805.543.1363 Email: BCleveland@CaWineryAdvisor.com

CWA Flagship Directory

admin — Mon, 26 Oct 2009 18:15:59 +0000

CWA Flagship Directory

Wine Club Survey Results

admin — Thu, 22 Oct 2009 05:10:00 +0000

We asked consumers about their thoughts on wine clubs, including why they leave their club. This report shows the results from a three Winery Advisor surveys.

Add your name and email and we will get information to you.

Tasting Room Fee and Events Survey

admin — Thu, 22 Oct 2009 05:06:22 +0000

What are your visitors saying about their experience in your tasting room and at your events? Here are the results from a survey of tasting room customers.

Add your name and email and we will get information to you.