Tasting Room Sales Training & Management Package


Give your tasting room staff the resources they need to be a skilled, motivated and confident sales team. The video is based on our successful on-site training program that has transformed tasting rooms to be friendlier and more profitable. You will see immediate results with increased bottle and case sales and more club memberships. The package includes the 50-minute video, our Sales Training Workbook plus a tasting room management bundle of documents and reports providing ongoing support. Make this investment now and you will enjoy the rewards of a skilled tasting room staff this year and for years to come.

As Seen In            

Wine Business Monthly, Wines & Vines, Wine Industry Insight & Grapevine Magazine

Click image to see video preview

Sales Training Package

  • Understanding your job and the tasting room visitor
  • Hospitality, customer service & serving
  • Sales process, buy signals & overcoming objections
  • Closing: How to ask for, and get, the sale
  • Special Section: How to sell the wine club
  • Sales Training Workbook – supports the video training

Tasting Room Management Bundle is included in package

  • Management Coaching Forms – used by management for staff counseling
  • 56 Tasting Room Best Practices – improve business practices & procedures
  • Sample Job Descriptions – staff & management samples used for hiring
  • Compensation Incentives – incentive options to reward your staff
  • Merchandising – sourcing products and improving merchandise sales
  • Winery Advisor “Customer Service Ten Commandments”

This package has all the materials you need to transform your tasting room to a successful and very profitable part of your business. Buy now and we will send you the package along with downloadable documents that you may use throughout your organization. Money Back Guarantee

SPECIAL – Save $145  $795 – $650 for download, $675 for DVD

DVD Format